When is Black Friday 2026?
In 2026, Black Friday deals will be held on November 27th, although many stores tend to start promotions several days before. On Skroutz, you will have the opportunity to see every deal available, several days before Black Friday.
What is Black Friday?
Black Friday has its roots in the United States of America. It is the following day after the big national holiday of Thanksgiving, which is celebrated once per year on the fourth Thursday of each November. It marks the beginning of the Christmas trade period and is intertwined with massive discounts from all retailers on that day.
There are numerous versions regarding the origin of the name Black Friday. The most common one relates to the profitability of the companies during that day, in contrast to the financial loss during the year up to this day. It is the day that business makes the transition from the "red" loss) to "black" (profitability).
Which stores participate in Black Friday?
Many stores, including major chains and top brands, were present in 2025 with offers and exclusive discounts for Skroutz visitors. At Skroutz, you will find discounts across almost all product categories, such as Mobile Phones & Smartphones, iPhones, Laptops, TVs, Clothes & Shoes, Tools, Air Fryers, Books, Smartwatches, and much more. Are you a gaming fan? Then discover deals for PS5, PS4, and Nintendo Switch.
How does Skroutz help me find the best deals?
Simply put: We make your life easier!
We gather all Black Friday offers from thousands of stores on a single page so you don't miss a thing.
Additionally, on the same page, you will find all exclusive Skroutz Plus Deals for even more discount options.
At the same time, we partner with your favorite brands to secure exclusive discounts and offers, while providing payment flexibility such as the Consumer Financing program, and purchases via credit, debit, or prepaid cards.
Use the filters we have added for categories with active offers to quickly and easily spot exactly what interests you!
Don't forget that you can sort products by price, popularity, and price drop (the biggest drop appears first). Finally, you can always consult the price history graph for every product to stay updated on its price trends at any moment.
Don't forget the deals on Cyber Monday, the Monday following Black Friday, which concerns mainly, but not exclusively, online tech opportunities
Which categories are the most popular for Black Friday deals?
The Top 10 Categories visited by users are:
Black Friday 2025 Review
For yet another year, Skroutz presents the Black Friday Report, highlighting consumer behavior, the product categories chosen most often, and the product families where users maximized offers and discounts.
Specifically, the Skroutz team collected and analyzed data on consumer behavior and purchasing trends based on platform traffic and sales from partner stores.
Impact on the market and stores
The key conclusions regarding the impact of Black Friday 2025 are as follows:
- The sales period peaked this year, as it does every year, during the four-day stretch between Black Friday and Cyber Monday.
- The volume of marketplace orders showed a 25.1% increase compared to 2024.
- The rate of deliveries to Skroutz Points increased by 65% compared to 2024.
- Visits to Skroutz remained at approximately the same levels as last year.
- The study covers data for the period 24/11/2025 to 30/11/2025.
- The product families "Home & Garden", "Technology", and "Fashion" were at the center of consumer interest, showing the highest percentage of visits.
- The product family with the highest number of marketplace orders this year was "Home & Garden", taking the top spot with a share of 26.07%.
- The "Technology" product family landed first in the list of categories with the highest marketplace GMV, followed by "Home & Garden" and "Fashion".
- Overall, 18.8% of products were purchased at a lower price, 9.5% at a higher price, and 71.7% at the same price.
- The product families where consumers maximized the offers were "Fashion," "Children & Baby," and "Health & Beauty," with "Fashion" taking the top spot at 32.4%.
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The most popular product families
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The top-10 categories in sales, clicks, and generated gross merchandise value (GMV)
"Mobile Phones" once again took the top spot for visits. Regarding the number of marketplace orders, in addition to "Mobile Phones," "Sneakers" and "Specialized Nutritional Supplements" also feature in the top positions. The highest percentage of marketplace GMV was held by a wide margin by "Mobile Phones," with "TVs" and "Laptops" following.
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Price Comparison & Actual Black Friday Deals
The Skroutz team conducted a comparative analysis of product selling prices during Black Friday week (24/11–30/11) against the initial selling prices of the preceding period, specifically the week of 17–23/11.
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Categories with the highest discounted purchases
The categories that monopolized consumer interest and offers were utilized most were "Mobile Phones" and "Sneakers", with the category “Sport Shoes" following in third place at 34.4%.
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Note: You can freely use the data and charts from the Skroutz survey for any purpose (commercial or non-commercial), provided there is a reference and link to the source of the information: skroutz.gr/black-friday