Imel soap gently cleanses the face, beard and moustache. It moisturises and helps restore and rebuild the beard, while promoting healthy growth.

Suitable for all skin types, it leaves the skin feeling clean and fresh. To use, apply a small amount to your hands, work into a lather and massage it in so it reaches close to the hair roots. Leave it on for a few minutes and use 2–3 times a week, or 3–4 times a week for oily skin or very thick beards.

• Type: Soap
• Volume: 125 ml
• Suitable for: Beard and moustache
• Beard length: Short and long
• Formula: Free from SLS/SLES, parabens and silicones
• Skin types: All
• Frequency of use: 2–3 times a week, or 3–4 times a week for oily skin or very thick beards