Completely hollow, it has no scent at all. The sprayer was broken and didn't create any mist. A total failure of the product… successful marketing.

It doesn't smell nice at all, I was expecting something like new car leather, but unfortunately, this smells like plastic!

At first, it smells like you entered a private clinic, after a few hours it smells like BETADINE.
Completely unrelated to the smell of a new car.
Money wasted.

The black frost is perfect!!
The new car smell is the worst scent ever, it smells like burnt.. I wouldn't recommend it..

Terrible black!! I had high expectations from this company but I was disappointed. What a waste of money. This is not Bubblegum, it smells like antibiotics... and it doesn't even last for 10 minutes, I sprayed half a bottle and still nothing... Unfortunately, a big failure. Choose something else.
Update: The spraying pump broke!!
For the trash!!!

I wouldn't say it smells nice or bad. It smells new, cleanliness. If it doesn't last long, it's because you're putting it on the car mats. Try spraying it 5-6 times or as many times as you want, depending on the intensity you want to achieve on a cloth or a cushion specifically for this job. Put it under the seat and forget about it. It will last about 15 days.
Update. Those who smelled it and didn't like it lose quite a few stars for that.

Very bad smell, guys. Like chlorine or naphthalene, very intense smell that makes you dizzy. This is not a fragrance. Very bad for nothing and very expensive

Unfortunately, it doesn't smell at all, it's a shame for such a brand.
You spray it and in 5 minutes there is no smell.
And you spray it 15-20 times, it wets the floor and still doesn't smell after 5 minutes

Nothing special.. it has a nice smell, but that's about it.. you spray and spray and spray and it smells for about an hour.. then it needs to be sprayed again.

While it has an excellent scent, it does not last long... I sprayed it on the carpet and mats, it lasted at most 2 days...

Nice scent and it lasts for many days if you spray it while the air conditioning is on. Additionally, I sprayed the air vents. With this tip, the smell lasts for many days.

It has a nice scent, it just doesn't last very long, don't expect it to smell exactly like new, but it has a nice scent, maybe a little strong

It is excellent! :-) They had put it once in the car wash and asked for my opinion as many people didn't like it. I found it excellent as it is unique, it smells really new to the point of sterilization, but tastes differ. It smells cleanliness. I recommend it if someone wants to smell really new and not some sweet scent.

Like burnt plastic..no relation to what it claims...not only does it not come close, but it is unbearable!!

The product does not do what it promises, and the smell it leaves in the car after use is unbearable. I do not recommend it.

The worst thing there is in terms of fragrance!! It doesn't have the smell of something new as it claims, but its smell reminds me of a short-circuited cable!! Those who smelled it asked, "What does it smell like burnt??" Don't buy it

Nice, distinct smell. With spraying in the air vents and the AC on recirculation, you will notice it for 3 days.

With spraying under the floor mats, it lasts for a few hours.
Pro tip. Dampen the cabin filter with the product for a long-lasting smell that lasts about 9 months

Excellent, very light scent, it's no coincidence that its previous name was "stripper scent" :) It lasts about 1.5 days for better results.
Put the car in recycling mode.
Turn on the air conditioning.
Spray on the passenger floor mats and upwards to cover the entire car