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The XR-55X90J is aimed at users who are looking for an advanced TV with high image resolution and color performance, with the ability to play HDR and support technologies such as Dolby Vision and Dolby Atmos.
In addition, the XR-55X90J provides smart TV capabilities, allowing users to enjoy content from online sources and control their TV through voice commands.
It is aimed at those who are looking for an advanced TV with excellent image quality and multiple connectivity options, such as movie and game enthusiasts, as well as those who need an advanced TV for professional use.
See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colors look realistic.
Powered by the Cognitive Processor XR, this TV reproduces color according to the human perception of beauty. See a richer color palette, with a wider range of tones and saturation, bringing out natural shadows and fine details, even in dark scenes.
With XR HDR Remaster, this TV detects every object on the screen, analyses its color and adjusts contrast for even more realistic images. Object-oriented processing, powered by BRAVIA XR technology, takes accuracy to a whole new level by adjusting hue, saturation, brightness, motion blur, bandwidth and other settings. The result is highly realistic scenes with greater depth, vivid textures and natural colors.
Enjoy stunning contrast, just like in real life. Cognitive Processor XR analyses and cross-references data, refining images by mimicking the focus of the human eye for realistic color and depth. With XR Contrast Booster, bright spots become brighter and dark spots become darker, without losing detail due to shadows or overexposure.
By precisely balancing the light output across the entire screen, dimming it in some areas and boosting it in others, XR Contrast Booster technology adjusts brightness, giving you sharper high-brightness highlights and deeper blacks in shadows. With brighter highlights and darker blacks, scenes look even more realistic, with extra depth and detail.
XR Super Resolution technology detects individual objects in an image and reproduces almost perfectly realistic textures on your screen. The BRAVIA XR processor precisely analyses and processes data to deliver a 4K image with four times the resolution of Full HD, enriching scenes with realistic detail and texture.
Whatever the content or source, you'll enjoy entertainment in quality approaching 4K resolution with a 4K XR upgrade. Sony's Cognitive Processor XR uses a wide range of data to make up for lost texture and detail in the image, making it completely realistic. So details such as the hair on animal fur and sharp contours on rocks can be seen.
This TV, powered by the Cognitive Processor XR, converts 2K signals to a resolution approaching 4K for incredibly realistic and immersive viewing. The XR's 4K upgrade leverages a large amount of data, breaking down patterns in scenes and reproducing fine details.
On some screens, sports and fast action scenes appear blurred. Sony's new LED XR Motion Clarity technology keeps everything crisp and sharp. Each LED is independently controlled, turning on and off with optimal duration, and brightness is boosted where needed to see every detail.
XR Smoothing technology creates smooth, natural 4K picture quality while you watch, without the distinct color bands that can occur on other TVs. Scenes are reproduced with thousands of tones, shadows and gradations, making them look incredibly realistic.
Watching sports and fast action movies is even better. The Cognitive Processor XR with XR Motion Clarity cross-references and analyses the data, ensuring that the action remains smooth, bright and sharp.
Acoustic Multi-Audio includes tweeter-mounted audio at the back of the TV, enabling the sound to follow the action for a truly immersive experience.
Get a head start on the competition with BRAVIA. With HDMI2.1 you get 120 fps frame rate in compatible games, giving you the edge in fighting, sports and high performance games with instant on-screen action response. Plus, you'll enjoy incredibly smooth gameplay with reduced input latency, under 8.5 ms with 4K/120 fps and dedicated game mode.
With Apple AirPlay, you can stream video and audio to your TV directly from your iPhone, iPad or Mac. Watch movies and shows through the Apple TV app, use your favorite apps or even Safari. Share your photos with everyone in the room.
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