Business Books

Good Strategy Bad Strategy, The Difference and why it Matters

Author: Richard Rumelt

When Richard Rumelt's book, Good Strategy/Bad Strategy, was published in 2011, it immediately sparked interest, highlighting bad strategy as the combination of pop culture, clichés, and business...

When Richard Rumelt's book, Good Strategy/Bad Strategy, was published in 2011, it immediately sparked interest, highlighting bad strategy as the combination of pop culture, clichés, and business jargon that often misleadingly pretends to be real strategy.

Since then, his original and practical ideas have gained admirers worldwide, helping readers recognize...

See Description & Specifications See Description & Specifications

Top specs

  • Number of pages Number of pages 336
  • Cover Cover Soft
  • Year of publication Year of publication 2017
  • Publisher Publisher Profile
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Description & Specifications

When Richard Rumelt's book, Good Strategy/Bad Strategy, was published in 2011, it immediately sparked interest, highlighting bad strategy as the combination of pop culture, clichés, and business jargon that often misleadingly pretends to be real strategy.

Since then, his original and practical ideas have gained admirers worldwide, helping readers recognize and avoid elements of bad strategy, adopting good, targeted strategies that honestly acknowledge the challenges faced and offer direct approaches to address them.

Strategy should not be equated with ambition, leadership, vision, or planning; instead, it is the coherent action supported by an argument.

For Rumelt, the heart of good strategy is understanding the hidden power in any situation and the appropriate response - be it launching a new product, warfare, or sending a man to the moon. Drawing examples from the good and the bad in all fields and eras, he shows how this understanding can be cultivated with a variety of tools that lead to better thinking and better strategy, strategy that cuts through the noise and achieves results.

Pages: 336, Year of Publication: 0907, Dimensions: 12.8x12.8cm

Manufacturer

Specifications

Author
Richard Rumelt
Publisher
Profile
Language
English
Subtitle
The Difference and why it Matters
Cover
Soft
Number of Pages
336
Publication Date
2017
Dimensions
12.8x19.4 cm
ISBN-13
9781781256176

Book Type

Diversity, Equity & Inclusion (DEI)
No

Important information

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  5. 1 star
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