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Number of pages
928
Cover
Soft
Year of publication
2022
Publisher
Papasotiriou
65 Coins
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A comprehensive overview of e-commerce as it has evolved and continues to evolve in the modern world. The book E-Commerce: Business, Technology, Society guides you through the new landscape of entrepreneurship that e-commerce is shaping for the global economy.
At the center of the examination are key concepts, as well as the most current empirical and economic data for a deeper understanding of the world of e-commerce today. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchat highlight the various ways in which e-commerce is transforming business practices and strategies, leading to changes in the global economy.
Each case study underscores a key concept, aiming for clarity and deeper understanding. The enriched 16th edition contains the latest developments regarding privacy and piracy, government surveillance, cyber warfare, financial technology, social media marketing, online sales taxes, and intellectual property.
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