After doing much research in this price range, we settled on this one. It was the right choice indeed. 290€ for this is definitely vfm.
+ Google TV system (specially since we had a Chromecast on the previous tv)
+ USB 3.0 is fast and Capable of playing different video formats, which eliminates the need for laptop through HDMI connection most times.
+ Great display for an LCD screen, jus make sure to tweak the setting a bit, and turn off the awful motion smoothing feature. It may not be a Samsung but it doesn't nearly cost as much.
+4K, if you have enough 4K content and fibre internet, but it has to be through cable since it can't connect to 5G networks wirelessly. Otherwise, FHD looks great.
+ Very slim bezels, and not very reflective screen.
- Sound isn't that strong, expected due to the slimness of modern TVs, but you get used to it after few days, if not, get a sound bar.
Update: 1) USB port stopped functioning for some reason, so we're back to HDMI. 2) Every software update resets the settings and your have to do it all over again and might take a couple of times to stick, can't wait for the day they stop updating it.