This book organizes the chaos of "business information" related to the entrepreneurship of "small" businesses. It serves as a map showing small businesses which traps to avoid and which paths to follow.

It explains key concepts like no one has explained them before (entrepreneurship, innovation, entrepreneur, how to start a small business, how it innovates, how it develops, what its priorities are, its stages, its relationship with technology).

It also demonstrates the reasons why small businesses have nothing in common with large companies and startups, deconstructing everything unsuitable or dangerous for them and ultimately presenting a simple method for their design and development.

From the back cover of the book: The small business, which constitutes 97% of entrepreneurship in Greece, follows the corporate narrative, the technological startups, and bureaucratic specialists who have never even opened a kiosk.

Business plan: As much as the pork tenderloin is fish, so is a business plan an action plan.

Motivation: Weddings, zournas, & daulias for the "un-attempting".

Management: Entrepreneurship is chicken with potatoes in the oven, while management is a gourmet dish from Masterchef.

Passion: The invasion of Harlequin in entrepreneurship.

Studies: Business administration teaches administration, not business.

Startups: Kindergarten where kids were fed a lot of sugar.

Eco-system: Support group for Anonymous Entrepreneurs.