The Sunday Times bestseller
‘A colossal, captivating book… Exceptional’ Sunday Times

Where there are human judgments, there is noise.

‘Noise may be the most important book I've read in the last ten years. A genuinely new idea so exceptionally significant that you will apply it immediately. A masterpiece’
Angela Duckworth, author of Grit

‘A completely brilliant investigation of a massive social problem hiding in plain sight’
Steven Levitt, co-author of Freakonomics

From the world leaders in strategic thinking and the authors of many bestsellers like Thinking, Fast and Slow and Nudge, comes the next big book that will change the way you think.

Imagine two doctors in the same city giving different diagnoses to identical patients – or two judges in the same courtroom issuing different sentences to people who have committed similar criminal acts. Now imagine the same doctor and judge making different decisions depending on whether it is morning or afternoon, or Monday instead of Wednesday, or whether they haven't yet had lunch. These are examples of noise: variability in decisions that should be identical.

In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show how noise causes errors in many fields, including medicine, law, public health, economic forecasting, forensic science, child protection, creative strategy, performance evaluation, and recruiting. And although noise can be found where people make judgments and decisions, individuals and organizations often ignore its impact, at a significant cost.

Filled with new ideas and based on the same analytical thinking and breadth of cases that have made Thinking, Fast and Slow and Nudge international bestsellers, Noise explains how and why people are so vulnerable to noise and biases in their decisions. We all make bad judgments more often than we think. With a few simple solutions, this innovative book explores what we can do to make better decisions.

Pages: 464, Dimensions: 11.1x11.1cm