As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'.
Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring.
Learn how to:
be creative on demand with de Bono's step-by-step approach
add value to ideas and turn them into financial assets
boost creativity with the power of lateral thinking
break free from old ways of thinking with creative challenging
Κατασκευαστής
- Συγγραφέας
- Edward De Bono
- Εκδότης
- Penguin
- Βραβείο
- -
- Skroutz Book Awards 2026
- -
- Γλώσσα
- Αγγλικά
- Εξώφυλλο
- Μαλακό
- Αριθμός σελίδων
- 480
- Έτος έκδοσης
- 2015
- Διαστάσεις
- 13.5x21.6 cm
- ISBN-13
- 9780091939700
Σημαντική πληροφορία
Τα δεδομένα αυτά συλλέγονται από τις επίσημες σελίδες των προϊόντων. Επιβεβαίωσε τα στοιχεία πριν προχωρήσεις στην τελική αγορά. Εάν παρατηρήσεις κάποιο πρόβλημα μπορείς να το αναφέρεις εδώ.