Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing category, this smart, practical, and research-based guide by Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing.
The rise of e-commerce, Big data, and AI indicates that sales is evolving. However, much of the current conventional wisdom is misleading and not backed by empirical data. If a manager fails to distinguish fact from hype, decisions may be based on faulty assumptions, leading to a competitive disadvantage.
In this no-nonsense book, Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise, including how to:
- Hire and deploy the right talent
- Pay and incentivize your sales force
- Improve ROI from your training programs
- Create a comprehensive sales model
- Set and test the right prices
- Build and manage a multichannel approach
Brimming with fascinating examples, insightful research, and helpful diagnostics, Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and avoid hype and fads. Salespeople will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.
Σελίδες: 352, Έτος Έκδοσης: 0223, Διαστάσεις: 15.5x15.5cm
Κατασκευαστής
Χαρακτηριστικά
- Συγγραφέας
- Frank V. Cespedes
- Γλώσσα
- Αγγλικά
- Υπότιτλος
- How to Sell in a World that Never Stops Changing
- Εξώφυλλο
- Σκληρό
- Αριθμός σελίδων
- 352
- Έτος έκδοσης
- 2021
- Διαστάσεις
- 15.5x23.4 cm
- ISBN-13
- 9781633698765
Είδος Βιβλίου
- Diversity, Equity & Inclusion (DEI)
- Όχι
Σημαντική πληροφορία
Τα δεδομένα αυτά συλλέγονται από τις επίσημες σελίδες των προϊόντων. Επιβεβαίωσε τα στοιχεία πριν προχωρήσεις στην τελική αγορά. Εάν παρατηρήσεις κάποιο πρόβλημα μπορείς να το αναφέρεις εδώ.