Onyx takes you on an impressive journey where the boundaries between real and virtual blur. MCM's first men's fragrance transcends physical boundaries, featuring sustainable vegan ingredients from around the world.

With a burst of impressive fresh ginger and spices, it defines the character of the fragrance in combination with an exciting yet personalized accord that carries soft and slightly earthy notes. At the heart of the fragrance is French lavender, blurring the lines between freshness and florals. The dried notes of clear wood and Haitian vetiver express a modern masculinity: an intense warmth with a touch of sweetness, contrasted with an additional long-lasting minerality.

• Top Notes: Nigerian Ginger, Pink Pepper, Grapefruit
• Heart Notes: Violet Leaf, Basil, French Lavender
• Base Notes: Clearwood®, Haitian Vetiver, Tonka

The vegan formula of MCM ONYX consists of over 79% biodegradable ingredients and over 89% of its ingredients are created based on the principles of Green Chemistry. Over 72% of its ingredients sourced from sustainable Naturals Together sources have a positive social impact on local communities.

• Ginger: Hand-harvested by independent farmers in Nigeria, fresh ginger gives a natural boost to the fragrance.
• Lavender: Harvested just before blooming to achieve a balanced scent.
• Clearwood®: A soft and clean version of patchouli made with 100% renewable carbon.
• Vetiver: Ensures the strong woody, leathery signature of MCM ONYX.

The packaging, inspired by the iconic Stark backpack of the house, redefines the original design of the fragrance bottle in a modern yet sophisticated color version.

The ONYX campaign was created using revolutionary CG techniques and depicted in a gaming engine, bringing the fragrance into digital reality.