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20 Coins
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"It's time to expose and correct the pseudo-feminist promotion that holds women back in the name of empowerment" - Amanda Montell, author of Wordslut
Brands profit by telling women who they are and how they should be. Now they have discovered feminism and are determined to sell us "empowerment" all over again. But behind the slogans and dizzying hashtags, has anything really changed?
In Brandsplaining, Jane Cunningham and Philippa Roberts reveal the vast gap between the women who appear in the media and the women we truly are. Their research proves how our experiences, desires, and needs - in all their forms - are ignored and distorted by an industry that fails to understand us.
They propose a radical solution to fix this once and for all: an innovative marketing framework that is fresh, exciting, and - finally - free from sexism.
"If you think we've moved from 'Good Girl' to 'Go Girl', you're wrong!" - Professor Gina Rippon, author of The Gendered Brain
"An incredibly important book. Thoughtful, funny, and deeply engaging - without any condescension or nonsense" - Dr Aarathi Prasad, author of Like A Virgin
"This book has the power to change the way we see the world" - Sophie Devonshire, CEO, The Marketing Society and author of Superfast
Pages: 240, Dimensions: 15.3x15.3cm
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