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"We Are All Weird" is the classic work by Seth Godin that celebrates (and promotes) individuality, redesigned and re-released. It talks about the various groups of people, such as World of Warcraft players, LARPers, and Settlers of Catan enthusiasts, who are all "weird."
From Beliebers, Swifties, and Directioners to Paleos, vegans, and ovo-lacto vegetarians, the peculiar reality is the new normal. But why do companies continue to try to create products for the masses? This question is examined in depth in the book, where Seth Godin points out that only companies that understand this new reality stand a chance of survival.
"Read it slowly and read it again, because the lessons are rich and wise," states Jacqueline Novogratz, founder of Acumen.
Pages: 112, Dimensions: 13x13cm
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