Smoked paprika is used in cooking to add flavor as well as color, particularly to rice.

It is widely used as a natural dye in foods that have a deep red or brown color.

In their kitchens, Hungarians use paprika quite a bit, with homes and restaurants having at least 3-4 different types.

Spaniards prefer sweet or smoked paprika, while in more eastern countries like Turkey, they prefer hot or spicy.