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Escape Velocity Free Your Company's Future From The Pull Of The Past Geoffrey A Moore

Author: Geoffrey A. Moore

In the book "Escape Velocity," Geoffrey A. Moore analyzes the central dilemma faced by established businesses: how to continue exploiting their past success while simultaneously advancing their...

In the book "Escape Velocity," Geoffrey A. Moore analyzes the central dilemma faced by established businesses: how to continue exploiting their past success while simultaneously advancing their organization, people, and processes toward future growth and opportunities. Moore demonstrates that successful goals depend on categorizing and understanding the...

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Top specs

  • Number of pages Number of pages 240
  • Cover Cover Hardcover
  • Year of publication Year of publication 2011
  • Publisher Publisher Harper Business
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Description & Specifications

In the book "Escape Velocity," Geoffrey A. Moore analyzes the central dilemma faced by established businesses: how to continue exploiting their past success while simultaneously advancing their organization, people, and processes toward future growth and opportunities. Moore demonstrates that successful goals depend on categorizing and understanding the interaction of five distinct domains, which he refers to as the "hierarchy of powers": category, company, market, offering, and execution. By combining these five forces in a collaborative and integrated way, Moore argues that you will gain a set of tools to bridge the gap between strategy and execution, successfully promoting innovative ideas and new ventures. With rich material from case studies to validate his arguments, "Escape Velocity" is the culmination of Moore's 25+ year career as a consultant, entrepreneur, and venture capitalist.

Manufacturer

Specifications

Author
Geoffrey A. Moore
Publisher
Harper Business
Language
English
Subtitle
-
Cover
Hardcover
Number of Pages
240
Release Date
05/10/2011
Publication Date
2011
Dimensions
15.2x22.9 cm
ISBN-13
9780062040893

Book Type

Diversity, Equity & Inclusion (DEI)
No

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