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«Excellent... This book is wonderful.» Robert B Cialdini, bestselling author of Influence
To succeed in work, you also need to be influential. And to be influential, an understanding of the rules of influence is required. Not only those imposed by logic, economy, and corporate policy, but also the unwritten rules. These rules are rarely discussed but often have a significant impact on who and what is heard, as well as on who and what is ignored. Recognizing and navigating these rules of influence is critical to your persuasive success.
The Influence at Work shows what these rules are and how to apply them effectively to gain attention, connect with others, persuade the skeptical, influence the doubtful, and motivate people to act.
The result is a new guide to an ancient subject: what influence is, why it matters, and how to use it wisely and ethically.
Pages: 256, Dimensions: 12.8x12.8cm
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