A stunning, "must-read" (Ben Shapiro, founder of The Daily Wire) about the future of the Republican Party as it unites working voters into a multiracial, intergenerational people's coalition.
Donald Trump's victory in the 2016 presidential election shocked the world. However, his defeat in 2020 may have been even more surprising: he received 12 million more votes in 2020 than in 2016, and his unexpectedly different coalition included millions of non-white voters, which is rare for the modern Republican Party. In 2020, Trump defied expectations, and few journalists, strategists, or politicians could explain why Trump almost won re-election.
Patrick Ruffini, a Republican pollster and one of the leading experts in targeting, technology, and demographics in the country, has the answers—and the explanation may surprise you.
Despite its apparent divisiveness, Trump assembled the most diverse presidential coalition in Republican history and leveraged political trends that will prove to be significant for the decades ahead. The change is profound: seven out of ten American voters belong to groups that supported the Republicans in the last two presidential elections, while fewer than three out of ten college-educated white voters belong to voter groups that lean left.
This super-majority of voters leaning right forms a colorless, popular coalition primarily united by roots in the working class, moderate to conservative political views, strong religious beliefs, and indifference or open rejection of the political identity imposed by the left.
Not all of these voters are Republicans, and in some parts of the coalition, only a small minority are. But recent elections point us toward a future where party affiliations have been entirely overturned. The "Party of the People" demonstrates this data. Ruffini was as mistaken as any pollster in 2016 and has spent the years since trying to understand why and developing better methods for analyzing voters in the digital age.
Using reliable data, he moves us away from the mistaken, widespread narrative that the Republican Party is a party of white, rural voters. It is, but more importantly for its long-term survival, it is a party of voters without college degrees. And as college-educated voters decrease, the Republican Party shows no signs of stagnation.
With rich data and clear analysis, "Party of the People" is a "deeply researched book" (Amy Walter, editor of The Cook Political Report) that explains the present and future of the Republican Party and American elections.
Pages: 352, Year of Publication: 1204, Dimensions: 14x14cm
Number of pages
352
Cover
Hardcover
Year of publication
2025
Publisher
Simon & Schuster
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