Fashion design is a form of artistic design that aims to convey an artistic image as well as a style. Illustrators or designers must be able to draw in various ways, while also being aware of fashion trends. These skills must then be translated into the commercial space, where the element of imagery plays an important role in the development and sale of an idea.

The technique presented in this book will help you improve the necessary skills, and will provide you with a basic understanding of how to use them in the fashion industry. The book is aimed at anyone who wishes to study illustration or fashion design. Although important, skill or experience in drawing is not required. The first part of the book will help you develop your basic drawing skills and experiment with them through a series of exercises and techniques.

In the second half of the book, there is an introduction to contemporary fashion illustration. Illustration plays an important role in the production and marketing of clothing and fashion accessories. The fashion space operates through a network of organizations, each of which performs a specific function. A piece of clothing will pass through many hands before it reaches the consumer’s closet.

At each stage, the companies involved in this chain are called to classify the product and describe it either as part of the production process or as part of marketing. This fact creates the need for different types of designs and for special skills in illustration. The classic role of the illustrator, framing newspapers and magazines with fashion images, in the second half of the twentieth century was replaced by photography. Today, illustration remains in the shadow of the fashion space, but it still plays an important role in the commercial promotion of a clothing item or a product.

(. . .) [Excerpt from the introduction text of the edition]