it has a very smoky taste, quite strong, very expensive, I used to find it for 7 euros, now I find it for up to 11 euros, it's not justified. I changed brand because of this.

Always and Forever...Mount Hagen

It has a very unique and quality taste! I use it for frappé although I think it would be tastier hot. Very good!

I agree with almost everything in the above comments, especially with the one that says that there is no turning back after this, it's exactly like that..! I have to add the following: I have a sensitive stomach, all these modern coffees are prohibitive for me, they make me feel really bad! The classic instant coffee in its gold version is tolerable up to two or three times a day, after that the side effects start, trembling and others.. This one is unbelievable, I can drink it all day, I have even had at least 7 or 8 cups and I am absolutely fine, which is evident from its solubility... No need to mix! The best coffee I have ever had.

The coffee is pretty good, and for organic & fair trade, the price is normal. Definitely better than the popular instant coffee, but I wasn't blown away... okay, I thought with the reviews I read that it would be something exceptional... I would say it's good coffee and yes, I will buy it again. All of this, of course, is subjective matters of taste and preference.