The business model represents the strategic choices made by a company, as well as the operational implications these choices entail. Essentially, it serves as a holistic and systematic way of analyzing and describing the ways and means by which a company operates.

The business model comprises a large number of different elements that, in general terms, cover the conception of value, the creation of value, strategic choices, and the value of a company's networks. In this way, it represents the architectural structure of a company developed with the aim of achieving a specific goal, which is usually the value proposition.

The significance of a business model is evidenced by the fact that it serves as the core and guide of the respective strategy, as well as the means of decoding, understanding, and effectively communicating it, both within the company and throughout the entire ecosystem with which it interacts.

This particular book presents the development and empirical application of a conceptual framework for assessing the innovation of business models in small and medium-sized enterprises, while simultaneously examining the influence of organizational design as a key cause of business excellence.

Moreover, the prospects and contemporary trends of business model innovation are analyzed, with an empirical application presented on a sample of Greek small and medium-sized enterprises. The book is aimed at undergraduate and graduate students engaged in topics of innovation and entrepreneurship, as well as researchers and managers of companies and organizations.