The Peaky Blinder collection was introduced in late 2017 by Sadler, who had previously released a beer with the same name. The inspiration for the range comes from the Peaky Blinder street gang based in Birmingham in the late 19th and early 20th centuries - some of the pubs they apparently frequented are owned by Sadler! 

The knowledge and passion for gin production for a century has led the family to create this bold, small-batch handcrafted spiced gin, with spices and botanicals.