For me, the best shampoo I have used, along with the Wella Professional Fusion line and System. To be honest, the Pro Longer took me one step further and gave me that extra something that my very difficult hair type needs (3C curls), which has huge hydration needs no matter how much I care for it. It softens and cleans my hair incredibly well and makes detangling afterward with the conditioner and mask tremendously easier for me. I don't know if it really helped with length because I use other things as well, such as similar vitamins, so collectively more or less all of these have helped anyway. In any case, my hair is in very good condition and I wouldn't change it. The fact that it really is a very hydrating and very nourishing shampoo is perhaps also the reason why friends here complained that, having oily hair, it made it even worse. Maybe it is better for normal and dry hair..