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Author: Gillian Dyer

This book aims to provide the reader with some basic ideas, concepts, and material for the study of advertising. It draws from findings in various cognitive fields but primarily revolves around the...

This book aims to provide the reader with some basic ideas, concepts, and material for the study of advertising. It draws from findings in various cognitive fields but primarily revolves around the central concept of communication.

It largely takes the form of a review of already published studies, while the second part mainly refers more to methodological...

See Description & Specifications See Description & Specifications

Top specs

  • Number of pages Number of pages 232
  • Cover Cover Soft
  • Year of publication Year of publication 1993
  • Publisher Publisher Patakis
Genre: Marketing & Branding
10 68 €
11 Coins 11 Coins
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Description & Specifications

This book aims to provide the reader with some basic ideas, concepts, and material for the study of advertising. It draws from findings in various cognitive fields but primarily revolves around the central concept of communication.

It largely takes the form of a review of already published studies, while the second part mainly refers more to methodological questions about how advertising can be studied rather than extensive examples of analysis.

Given that advertising influences our thoughts, our emotions, and our lives in general, it is urgent to understand how it works and to equip ourselves with information and ideas to determine whether it truly constitutes a necessary and useful form of communication in society.

The aspiration of this book is to contribute to this endeavor, helping the public to realize the representations and values that are perpetuated through advertising, as well as the structures that determine the significance of these representations and values.

[Excerpt from the text on the back cover of the edition]

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Specifications

Author
Gillian Dyer
Publisher
Patakis
Original Title
Advertising as communication
Language
Greek
Cover
Soft
Number of Pages
232
Release Date
01/01/1993
Publication Date
1993
Dimensions
14x21 cm
ISBN-13
9789602939840

Book Type

Diversity, Equity & Inclusion (DEI)
-

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

10,68 €
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