Semantics is the theory of signs. Signs present an unimaginable variety: from simple traffic signals that indicate a destination, the smoke that warns us of a fire, to culturally defined symbols embedded in art and literature.

The reading of all kinds of signs is an important part of our daily lives. Yet, semantics is often regarded as a mysterious science. This introductory book decodes the mystery of semantics using visual examples instead of abstract theory.

Divided into 75 main concepts of semantics, each small section of the book begins with a simple image or sign, followed by a question that invites us to interpret what we see. Turning the page, we can compare our reaction with the theoretical interpretation of the sign.

We are thus actively engaged in creative thinking as the book gradually builds a solid foundation of semantic concepts that will challenge our assumptions about what constitutes communication, how it works, and why it is important.

Whether you read the book at once or refer to it regularly, it offers practical examples of how interpretation is created in modern culture. The quirky presentation will particularly appeal to creative individuals who want to gain fluency in the visual language to leverage these concepts in their work.

[Excerpt from the text on the back cover of the edition]