WHAT IT IS:

Get ready for unparalleled levels of intensity and comfort with L’Absolu Rouge Drama Ink, the new semi-matte lipstick from Lancôme. This matte lipstick delivers vibrant color with just one swipe.

WHAT IT DOES:

It becomes one with the lips, thanks to its innovative formula: a "water-to-oil" emulsion that is 2 times richer in pigments yet 4 times thinner than a classic lipstick. This intense matte lipstick is long-lasting, with a non-transferable and fade-resistant formula that lasts up to 8 hours.

The exceptionally lightweight texture of the lipstick naturally envelops the lips for a comfortable feel all day long.

Sixteen shades of stunning intensity, including iconic shades like French Touch, French Idol, and French Opera, are available in new, modern packaging with luxurious design.

L'Absolu Rouge Drama Ink is designed for impressively easy application. The patented applicator of this semi-matte lipstick delivers just the right amount of formula to the lips.

How to apply Drama Ink:

• Step 1. Start by applying lipstick to the upper lip, from the curve of the upper lip to the corner of the mouth.
• Step 2. Repeat on the other side.
• Step 3. Continue with the lower lip, sweeping from one corner of the lips to the other.