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Your new business went online yesterday and you have a zero marketing budget. How can you create a buzz around your product? How can you reach your first thousand - or million - customers? Starting from scratch seems impossible.
This is where the growth hacker comes in. You may not have heard of growth hacking yet, but you've certainly used the billion-dollar brands built with it: Hotmail, AirBnB, Facebook, Dropbox, among many others.
Growth hackers thrive on doing things that traditional entrepreneurs would consider impossible: they create something from nothing. They 'hack' their company's growth to create a compelling success narrative, turning enthusiastic media, users, and social networks into a viral marketing force that will help their business grow exponentially.
Silicon Valley has realized that growth hacking - not TV commercials and billboards - is the secret weapon of successful start-ups. Now the exceptional growth hacker Ryan Holiday is ready to share his expertise, teaching you how to harness the power of growth to propel you to success. 'Growth Hacker Marketing' is the essential guide to the revolutionary new approach to growing your business.
Pages: 144, Dimensions: 12.4x12.4cm
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