Pleasant aroma, with a subtle tobacco aftertaste (I would prefer it to be slightly stronger) and without the sweetness that other flavors with added sugar have. From my experience, however, 10 days are not enough for it to mature properly. When I used the liquid in its final stages, meaning 1 month+ after purchasing it, it had a much stronger flavor. So maybe it needs a month or so to mature properly. Also, very positive that the flavor is light and doesn't overwhelm you. That's it for me. Worth a try for those who don't want something strong but still want it to be pleasant.