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How Brands Grow, Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Business Books

How Brands Grow, Including Emerging Markets, Services, Durables, B2B and Luxury Brands

This book will change the way you think about marketing forever.

Following the success of the internationally best-selling How Brands Grow: What Marketers Don't Know, How Brands Grow Part 2 guides...

This book will change the way you think about marketing forever.

Following the success of the internationally best-selling How Brands Grow: What Marketers Don't Know, How Brands Grow Part 2 guides readers to a smarter, evidence-based approach to marketing.

How Brands Grow Part 2 focuses on the fundamentals of consumer behavior and brand performance—...

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Genre: Leadership & Management Marketing & Branding Economics & Investments
38 41 €
39 Coins 39 Coins
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Description & Specifications

This book will change the way you think about marketing forever.

Following the success of the internationally best-selling How Brands Grow: What Marketers Don't Know, How Brands Grow Part 2 guides readers to a smarter, evidence-based approach to marketing.

How Brands Grow Part 2 focuses on the fundamentals of consumer behavior and brand performance—fundamentals that provide a consistent roadmap for brand growth and improved marketing productivity. This revised edition includes updates to all chapters as well as the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Pages: 256, Dimensions: 16.2x16.2cm

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Specifications

Publisher
Oxford University Press
Language
English
Subtitle
Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Cover
Soft
Number of Pages
256
Release Date
10/2022
Publication Date
2022
Dimensions
17x24 cm
ISBN-13
9780190330026

Book Type

Diversity, Equity & Inclusion (DEI)
No

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

38,41 €
Free to a Skroutz Point
or   1,00 €   shipping cost
3,00 €
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