With the consumer euphoria of the fifties still dominating and the race for the moon reaching its peak, the mood of the advertisements of the sixties was cheerful, optimistic, and at times, revolutionary. The advertisements of the decade promoted perceived progress—such as Tang and instant omelets - "just add water"—while attempting to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits, trying to encourage Americans to open their wallets and take part in a massive consumer frenzy. Social changes toward the end of the era brought psychedelic designs and liberated women and minorities to a new, conscious audience. Check out some of the most stunning and controversial advertisements—like Tupperware presenting its storage container as the "housewives' savior." From forgotten cars, cigarettes to food and many more, this colorful collection of printed advertisements explores the vast and wonderful world of 60s American culture.