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LG Smart TV 77" 4K UHD OLED OLED77B36LA HDR (2023)
TVs

LG Smart TV 77" 4K UHD OLED OLED77B36LA HDR (2023)

Key features:

  • Refresh Rate: 100Hz
  • Panel Type: OLED
  • HDR Type: Dolby Vision, HDR10, HLG
  • Software: WebOS
  • Energy Class: F
See full description

Top specs

  • Diagonal 77 "

  • Panel Type

    The technology used by television to display images.

    OLED

    OLED TVs have integrated lighting in each pixel, unlike other technologies that have backlighting. This difference allows for perfect black and extremely natural images with high color accuracy.

  • Refresh Rate

    The refresh rate is the number of frames per second that a TV can display and is expressed in hertz (Hz). Most TVs are 50/60 Hz, while some are 100 or 120 Hz. Higher frame rates offer smoother images (without stuttering or blurring) in fast-paced scenes such as sports or action movies.

  • HDR Types

    Technologies that enhance contrast and color performance for a more realistic image. There are various HDR standards, such as HDR10, Dolby Vision, HLG, and HDR10+, with differences in quality and display capabilities.

  • Number of HDMI 2.1

    Newer HDMI standard, which supports higher resolution and refresh rate and is necessary to take advantage of features (such as 120Hz) offered by the new Sony PlayStation 5 & Microsoft Xbox Series X|S consoles.
  • See all
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Product report

Description

Description

α7 AI Processor 4K Gen6

The evolution at its core

Enter the world of hyper-realism. A gateway to new universes and the feeling that you are truly there. Become the protagonist surrounded by the exceptional image and sound enhancements of the α7 AI 4K Gen6 processor.

Slim Design

It Stands Out

Inspire your interior space with the ultra-thin OLED that adds minimalist charm to your room.

No backlight required

Pixels are brighter and more vibrant when they stand alone and shine without the dull glow of backlighting.

Dolby Vision

Captivating Cinema

Scenes come to life with the exceptionally vivid picture of Dolby Vision and the immersive, spatial sound of Dolby Atmos.

Filmmaker mode

True Picture

Image processing can take away some of the charm of a movie. Filmmaker Mode preserves the director's vision for a more authentic way to enjoy films.

Entertainment

Endless entertainment libraries

Tune in to all your favorite streaming services directly from your TV, such as Netflix, Disney+, Prime Video, and Apple TV+.

Ultimate Gaming Experience

Start epic gaming adventures

Feel like a winner every time you play. The ultra-fast 0.1 ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support combine to create an unparalleled clear, smooth image, while the player-oriented UX and simple game streaming allow you to dive straight into the game world.

Game Dashboard and Optimizer

Apply the ideal settings for your type of game and gaming environment with the Game Optimizer. Go to the Sound tab to enhance the action or the Game tab to ensure everything looks and feels right. There's no need to pause. Simply access the menu from the Game Dashboard as you play.

Cloud Gaming

A world full of games to play

Get access to GeForce NOW directly from your TV and discover a library with a colossal number of games to choose from.

Manufacturer

Manufacturer Details

Warnings & Safety Information
See full description

Specifications

Specifications

Image

Diagonal
77 "
Resolution
4K Ultra HD

Resolution

The quality of the image that the television is capable of providing, which comes in the following values: HD Ready, Full HD (1080p), 4K Ultra HD, and 8K Ultra HD.

4K Ultra HD
4K Ultra HD TVs have the ability to display high-definition content with a resolution of 3840x2160. It is by far the most common resolution now.
Refresh Rate
100 Hz

Refresh Rate

The refresh rate is the number of frames per second that a TV can display and is expressed in hertz (Hz). Most TVs are 50/60 Hz, while some are 100 or 120 Hz. Higher frame rates offer smoother images (without stuttering or blurring) in fast-paced scenes such as sports or action movies.
Type of Panel
OLED

Type of Panel

The technology used by television to display images.

OLED
OLED TVs have integrated lighting in each pixel, unlike other technologies that have backlighting. This difference allows for perfect black and extremely natural images with high color accuracy.
HDR Types
HDR10, Dolby Vision, HLG

HDR Types

Technologies that enhance contrast and color performance for a more realistic image. There are various HDR standards, such as HDR10, Dolby Vision, HLG, and HDR10+, with differences in quality and display capabilities.
Local Dimming
No

Local Dimming

LED TVs use LED backlighting behind the screen. LED TVs with Local Dimming capability can illuminate different areas of the screen with different intensities, achieving better local black performance and contrast compared to regular LEDs.

OLED TVs do not require this technology as the lighting is integrated into each individual pixel and can be completely turned off, providing absolute black and even better contrast.

Audio

Channels
Stereo

Channels

Channels refer to the number and type of individual speakers contained in the television and are described by 2 numbers separated by a dot. The first number refers to how many full-range speakers (speakers for the entire frequency range) the television contains, while the second refers to how many subwoofer-type speakers (speakers specialized for bass frequencies). For example, a television with 2.1 speakers has 2 regular speakers and 1 subwoofer.

2. Almost all television programs are stereo (for playback from at least 2 speakers), meaning they are designed to sound different in each of the 2 speakers to give the listener a sense of space. More speakers make this feeling even more realistic, and the presence of a subwoofer gives fuller bass.

Stereo
Most televisions have stereo speakers, meaning they contain 2 speakers for stereo sound (sound with depth).
Power
20 W

Power

The sum of the power of the TV speakers. Most TVs have 2 speakers of 10 watts each, which add up to 20 watts.

The TV speakers are sufficient for basic use, but for an improved experience, it is recommended to use a Soundbar or a Home Cinema system.

Features & Functions

Receiver
DVB-C, DVB-S2, DVB-T2

Receiver

The type of receiver for terrestrial (free-to-air) or satellite TV that is installed on the television.

DVB-C
Type of receiver for monitoring channels/services through an Internet connection.
DVB-S2
Type of receiver for monitoring digital channels broadcasted via satellite.
DVB-T2
Type of receiver for monitoring terrestrial broadcast channels (free-to-air TV).
Media Player
Yes

Media Player

The existence or not of an integrated media player that provides the ability to play videos, music, and photos through an external hard drive or USB stick.
PVR Recording
No

PVR Recording

Ability to install the program on an external hard drive or USB stick.
Hotel Mode
No

Hotel Mode

Lock function for TV settings.
Voice Commands
No

Voice Commands

Ability to control the TV through voice commands. This is usually done through a built-in microphone on the TV remote.
HbbTV
No

HbbTV

A hybrid HbbTV (Hybrid Broadcast Broadband TV) television is a Smart TV connected to the internet that offers users access to online services (e.g. ERTflix, Mega Plus, SKAI Hybrid and Open Hybrid) through the terrestrial television program.
VRR
Yes

VRR

A TV with VRR (Variable Refresh Rate) can adjust the refresh rate in real-time to match the frequency of the signal source, such as PC, Xbox One, Xbox S/X, and PlayStation 5. It provides benefits such as eliminating "tearing" (where the image briefly splits into two parts), lower input lag (the time between receiving the signal and displaying the image on the screen), and smoother overall gameplay with reduced stutter.

Audio Standards

Audio Templates
Dolby Atmos, Dolby Digital

Additional Specifications

Supported Applications
Netflix, Youtube, DisneyPlus, Cosmote TV, Eon, Ant1+, Ertflix, Spotify

Supported Applications

Some of the popular apps that can be installed on your TV.

In case the application you are looking for is not pre-installed, you will have to search for it from the TV menu and install it.
Software
WebOS

Software

The operating system used by the television.

The operating system of the television is the basic software that manages its functions, such as menus, application installation, etc.

Wired Connections

Ethernet
Yes

Ethernet

Internet connection port with cable.
Headphones
No

Headphones

Connection port for wired headphones.
Digital Audio Optical
Yes

Digital Audio Optical

Digital audio signal transfer port via optical fiber cable.
USB
2
HDMI
4
Number of HDMI 2.1
4

Number of HDMI 2.1

Newer HDMI standard, which supports higher resolution and refresh rate and is necessary to take advantage of features (such as 120Hz) offered by the new Sony PlayStation 5 & Microsoft Xbox Series X|S consoles.

Wireless Connections

Wi-Fi
Yes

Wi-Fi

Wireless internet connectivity capability.
Bluetooth
Yes

Bluetooth

Ability to wirelessly connect devices using Bluetooth technology, such as Bluetooth headphones, Soundbars, etc.
Miracast
No

Miracast

Transmission of image (photo & video) and sound via WiFi from mobile or laptop to TV.
Chromecast Built-In
No

Chromecast Built-In

Google's template for transmitting images (photos & videos) and sound via WiFi from a mobile or laptop to the television. This is the commercial name of the Google Cast standard installed on Chromecast devices.
Screen Mirroring
No

Screen Mirroring

Wireless display of mobile or laptop screen on TV.
AirPlay
Yes

AirPlay

Apple's standard for transmitting images (photos & videos) and sound via WiFi between devices. The standard also allows for wireless transmission between screens.

Product Details

Release Date
2023
Weight
26.7 kg

Weight

Refers to the net weight of the TV without including the tabletop stand.
VESA Mount
400 x 200 mm

VESA Mount

The way to connect the TV with a support base (or wall mount). Along with weight, these are the two characteristics we check to ensure compatibility between the TV and the base.

Energy Label

Energy Class
F

Energy Class

New energy efficiency scale consisting of classes A, B, C, D, E, F, G. Devices with class A (green) have the lowest energy consumption, while devices with class G (red) have the highest consumption. 

It is worth noting that there is no correspondence between the old and the new energy efficiency scale. Based on the new A-G scale, the minimum televisions available on the market currently belong to classes A and B. The majority of products in the category belong to classes F, E, and D. 

You can find detailed information about the New Energy Label in Skroutz's guide.

Dimensions (without Stand)

Width
1723 mm
Height
992 mm
Thickness
55.3 mm

Dimensions (with Stand)

Width
1723 mm
Height
1043 mm
Thickness
270 mm

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

See all specifications

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Questions (2)

Questions

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Description & Specifications

Image

Diagonal
77 "
Resolution
4K Ultra HD

Resolution

The quality of the image that the television is capable of providing, which comes in the following values: HD Ready, Full HD (1080p), 4K Ultra HD, and 8K Ultra HD.

4K Ultra HD
4K Ultra HD TVs have the ability to display high-definition content with a resolution of 3840x2160. It is by far the most common resolution now.
Refresh Rate
100 Hz

Refresh Rate

The refresh rate is the number of frames per second that a TV can display and is expressed in hertz (Hz). Most TVs are 50/60 Hz, while some are 100 or 120 Hz. Higher frame rates offer smoother images (without stuttering or blurring) in fast-paced scenes such as sports or action movies.
Type of Panel
OLED

Type of Panel

The technology used by television to display images.

OLED
OLED TVs have integrated lighting in each pixel, unlike other technologies that have backlighting. This difference allows for perfect black and extremely natural images with high color accuracy.
HDR Types
HDR10, Dolby Vision, HLG

HDR Types

Technologies that enhance contrast and color performance for a more realistic image. There are various HDR standards, such as HDR10, Dolby Vision, HLG, and HDR10+, with differences in quality and display capabilities.
Local Dimming
No

Local Dimming

LED TVs use LED backlighting behind the screen. LED TVs with Local Dimming capability can illuminate different areas of the screen with different intensities, achieving better local black performance and contrast compared to regular LEDs.

OLED TVs do not require this technology as the lighting is integrated into each individual pixel and can be completely turned off, providing absolute black and even better contrast.

Audio

Channels
Stereo

Channels

Channels refer to the number and type of individual speakers contained in the television and are described by 2 numbers separated by a dot. The first number refers to how many full-range speakers (speakers for the entire frequency range) the television contains, while the second refers to how many subwoofer-type speakers (speakers specialized for bass frequencies). For example, a television with 2.1 speakers has 2 regular speakers and 1 subwoofer.

2. Almost all television programs are stereo (for playback from at least 2 speakers), meaning they are designed to sound different in each of the 2 speakers to give the listener a sense of space. More speakers make this feeling even more realistic, and the presence of a subwoofer gives fuller bass.

Stereo
Most televisions have stereo speakers, meaning they contain 2 speakers for stereo sound (sound with depth).
Power
20 W

Power

The sum of the power of the TV speakers. Most TVs have 2 speakers of 10 watts each, which add up to 20 watts.

The TV speakers are sufficient for basic use, but for an improved experience, it is recommended to use a Soundbar or a Home Cinema system.

Features & Functions

Receiver
DVB-C, DVB-S2, DVB-T2

Receiver

The type of receiver for terrestrial (free-to-air) or satellite TV that is installed on the television.

DVB-C
Type of receiver for monitoring channels/services through an Internet connection.
DVB-S2
Type of receiver for monitoring digital channels broadcasted via satellite.
DVB-T2
Type of receiver for monitoring terrestrial broadcast channels (free-to-air TV).
Media Player
Yes

Media Player

The existence or not of an integrated media player that provides the ability to play videos, music, and photos through an external hard drive or USB stick.
PVR Recording
No

PVR Recording

Ability to install the program on an external hard drive or USB stick.
Hotel Mode
No

Hotel Mode

Lock function for TV settings.
Voice Commands
No

Voice Commands

Ability to control the TV through voice commands. This is usually done through a built-in microphone on the TV remote.
HbbTV
No

HbbTV

A hybrid HbbTV (Hybrid Broadcast Broadband TV) television is a Smart TV connected to the internet that offers users access to online services (e.g. ERTflix, Mega Plus, SKAI Hybrid and Open Hybrid) through the terrestrial television program.
VRR
Yes

VRR

A TV with VRR (Variable Refresh Rate) can adjust the refresh rate in real-time to match the frequency of the signal source, such as PC, Xbox One, Xbox S/X, and PlayStation 5. It provides benefits such as eliminating "tearing" (where the image briefly splits into two parts), lower input lag (the time between receiving the signal and displaying the image on the screen), and smoother overall gameplay with reduced stutter.

Audio Standards

Audio Templates
Dolby Atmos, Dolby Digital

Additional Specifications

Supported Applications
Netflix, Youtube, DisneyPlus, Cosmote TV, Eon, Ant1+, Ertflix, Spotify

Supported Applications

Some of the popular apps that can be installed on your TV.

In case the application you are looking for is not pre-installed, you will have to search for it from the TV menu and install it.
Software
WebOS

Software

The operating system used by the television.

The operating system of the television is the basic software that manages its functions, such as menus, application installation, etc.

Wired Connections

Ethernet
Yes

Ethernet

Internet connection port with cable.
Headphones
No

Headphones

Connection port for wired headphones.
Digital Audio Optical
Yes

Digital Audio Optical

Digital audio signal transfer port via optical fiber cable.
USB
2
HDMI
4
Number of HDMI 2.1
4

Number of HDMI 2.1

Newer HDMI standard, which supports higher resolution and refresh rate and is necessary to take advantage of features (such as 120Hz) offered by the new Sony PlayStation 5 & Microsoft Xbox Series X|S consoles.

Wireless Connections

Wi-Fi
Yes

Wi-Fi

Wireless internet connectivity capability.
Bluetooth
Yes

Bluetooth

Ability to wirelessly connect devices using Bluetooth technology, such as Bluetooth headphones, Soundbars, etc.
Miracast
No

Miracast

Transmission of image (photo & video) and sound via WiFi from mobile or laptop to TV.
Chromecast Built-In
No

Chromecast Built-In

Google's template for transmitting images (photos & videos) and sound via WiFi from a mobile or laptop to the television. This is the commercial name of the Google Cast standard installed on Chromecast devices.
Screen Mirroring
No

Screen Mirroring

Wireless display of mobile or laptop screen on TV.
AirPlay
Yes

AirPlay

Apple's standard for transmitting images (photos & videos) and sound via WiFi between devices. The standard also allows for wireless transmission between screens.

Product Details

Release Date
2023
Weight
26.7 kg

Weight

Refers to the net weight of the TV without including the tabletop stand.
VESA Mount
400 x 200 mm

VESA Mount

The way to connect the TV with a support base (or wall mount). Along with weight, these are the two characteristics we check to ensure compatibility between the TV and the base.

Energy Label

Energy Class
F

Energy Class

New energy efficiency scale consisting of classes A, B, C, D, E, F, G. Devices with class A (green) have the lowest energy consumption, while devices with class G (red) have the highest consumption. 

It is worth noting that there is no correspondence between the old and the new energy efficiency scale. Based on the new A-G scale, the minimum televisions available on the market currently belong to classes A and B. The majority of products in the category belong to classes F, E, and D. 

You can find detailed information about the New Energy Label in Skroutz's guide.

Dimensions (without Stand)

Width
1723 mm
Height
992 mm
Thickness
55.3 mm

Dimensions (with Stand)

Width
1723 mm
Height
1043 mm
Thickness
270 mm

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

Description

α7 AI Processor 4K Gen6

The evolution at its core

Enter the world of hyper-realism. A gateway to new universes and the feeling that you are truly there. Become the protagonist surrounded by the exceptional image and sound enhancements of the α7 AI 4K Gen6 processor.

Slim Design

It Stands Out

Inspire your interior space with the ultra-thin OLED that adds minimalist charm to your room.

No backlight required

Pixels are brighter and more vibrant when they stand alone and shine without the dull glow of backlighting.

Dolby Vision

Captivating Cinema

Scenes come to life with the exceptionally vivid picture of Dolby Vision and the immersive, spatial sound of Dolby Atmos.

Filmmaker mode

True Picture

Image processing can take away some of the charm of a movie. Filmmaker Mode preserves the director's vision for a more authentic way to enjoy films.

Entertainment

Endless entertainment libraries

Tune in to all your favorite streaming services directly from your TV, such as Netflix, Disney+, Prime Video, and Apple TV+.

Ultimate Gaming Experience

Start epic gaming adventures

Feel like a winner every time you play. The ultra-fast 0.1 ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support combine to create an unparalleled clear, smooth image, while the player-oriented UX and simple game streaming allow you to dive straight into the game world.

Game Dashboard and Optimizer

Apply the ideal settings for your type of game and gaming environment with the Game Optimizer. Go to the Sound tab to enhance the action or the Game tab to ensure everything looks and feels right. There's no need to pause. Simply access the menu from the Game Dashboard as you play.

Cloud Gaming

A world full of games to play

Get access to GeForce NOW directly from your TV and discover a library with a colossal number of games to choose from.

Manufacturer

Manufacturer Details

Warnings & Safety Information

Reviews (1)

5.0
1
5.0
Review this product
  1. 1
  2. 4 stars
    0
  3. 3 stars
    0
  4. 2 stars
    0
  5. 1 star
    0
Review this product