The virtual world is capable of effectively blurring the line between reality and illusion, extending the limits of our imagination and giving us access to every possible experience. These experiences, which the brain believes to be real, will soon be available at the push of a button. In the book Experience on Demand, Jeremy Bailenson draws on two decades of research into the psychological effects of virtual reality to help readers understand this new medium. He offers specific guidelines for interacting with VR and describes the profound ways in which this technology can be used to improve our performance, recover from trauma, enhance learning and communication skills, and even increase our empathy and imagination, allowing us to treat others, the environment, and ourselves better.