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Inside The Tornado Strategies For Developing Leveraging And Surviving Hypergrowth Markets Geoffrey A Moore
Business Books

Inside The Tornado Strategies For Developing Leveraging And Surviving Hypergrowth Markets Geoffrey A Moore

Author: Geoffrey A. Moore

In the second part of Geoff Moore's classic marketing trilogy, valuable guidance is provided for transitioning products from early adopters to the crucial mainstream market. In Inside the Tornado,...

In the second part of Geoff Moore's classic marketing trilogy, valuable guidance is provided for transitioning products from early adopters to the crucial mainstream market. In Inside the Tornado, Moore analyzes marketing strategies that will teach marketers how to reach these customers and how to leverage their position within the "tornado" to reap the...

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  • Number of pages Number of pages 272
  • Cover Cover Soft
  • Year of publication Year of publication 2005
  • Publisher Publisher Harper Business
Genre: Leadership & Management Marketing & Branding
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In the second part of Geoff Moore's classic marketing trilogy, valuable guidance is provided for transitioning products from early adopters to the crucial mainstream market. In Inside the Tornado, Moore analyzes marketing strategies that will teach marketers how to reach these customers and how to leverage their position within the "tornado" to reap the benefits of widespread acceptance.

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Specifications

Author
Geoffrey A. Moore
Publisher
Harper Business
Language
English
Subtitle
-
Cover
Soft
Number of Pages
272
Release Date
27/12/2005
Publication Date
2005
Dimensions
13.5x20.3 cm
ISBN-13
9780060745813

Book Type

Diversity, Equity & Inclusion (DEI)
No

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