The Strategic Management in Tourism and Hospitality is an essential book for both undergraduate and graduate students who wish to delve into the theories and specific areas of the field.

The book approaches contemporary theoretical models and management practices with a critical and analytical perspective, while the learning process is enriched with useful examples and case studies from the field of tourism and hospitality (T&H). This new edition highlights the rapidly changing socio-economic and political global environment as well as the cultural and socio-economic complexity of contemporary tourism and hospitality organizations.

Among other things, it includes: a new chapter on financial analysis, business ethics, corporate social responsibility, and leadership, as well as new content on globalization, the experience economy, crisis management, consumer power, service quality development, innovation, and the application of principles and rules.

New elements for better understanding the application of theoretical knowledge and for encouraging critical thinking and decision-making. New international case studies with reflection questions throughout the book draw from the experiences of both small and medium-sized enterprises (SMEs) and large-scale businesses.

With abundant illustrations, this book is also a necessary read for all future tourism and hospitality executives.