As others have correctly stated, it is a bleach cream and not a regular dye or lightener for lightening. Hence the -T which stands for Toning. It is generally a good toner, the Ice shade gives a cool icy blonde result - similar to the result of silver shampoos if left on the hair for a long time. It also did not irritate my scalp or eyes at all. It's a good product, just know that in order to see the results it offers, you must definitely have a light blonde base, level 9 and above. On orange-blond or warm-toned blonde hair, it's like you didn't even put it on!

I acquired a more uniform color ... relatively good ... although I believe that with a silver one you can do your job better as far as orange and yellow tones are concerned. I got a little irritation myself.

Very good toner. Personally, I mix it with the lilac from the same series and it completely removes any yellowness!

Amazing toning cream!!! Don't get confused, it's not a bleaching dye. Specifically, it tones, it doesn't lighten, a professional decapage must precede it.

It is not a dye, let's start with that. It is a toner and is used to change the tone in blonde hair. The T Ice combined with the T Sand give a slightly more sandy and slightly darker color sensation at first. Over time, it fades slightly and leaves a Scandinavian natural result