The very practical lessons in "How to Get to Great Ideas" are based on neuroscience, psychology, and sociology. Written by former advertising creative director Dave Birss, this book offers an exceptional new system for generating original and valuable ideas. It examines how to frame a problem, how to advance your thinking, how to sell the idea, how to strengthen its support, and how to inspire others to have great ideas. It proves that any organization - as well as any individual or department within an organization - can create a fertile environment for ideas.

Combining a practical, research-based system with engaging insights and inspiring and humorous writing, the book also includes the RIGHT Thinking problem-solving system. This is a tool that enables a more effective approach to generating more efficient ideas and is something anyone can use to transform themselves or their business.