The Do It All by it Cosmetics is the perfect ally for covering dark circles and imperfections on the skin. In liquid form, it offers a lightweight feel and brightens the areas of the face you want to highlight, without weighing down the skin. The right application is key to achieving the perfect result. First, use your moisturizer to prevent a cakey effect, and then, with tapping motions, blend the product for a natural look. For added brightness, create a triangle under the eyes and carefully apply the concealer, or add a small amount to the inner and outer corners of the eye for a more subtle effect.