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Réponses À La Construction Des Identités Des Jeunes Dans Les Publicités
Scientific Books

Réponses À La Construction Des Identités Des Jeunes Dans Les Publicités

Contemporary South African youth face political, racial, and economic inequalities. Despite this, "style surfing" dominates youth culture both locally and internationally. Young people are influenced...

Contemporary South African youth face political, racial, and economic inequalities. Despite this, "style surfing" dominates youth culture both locally and internationally. Young people are influenced by current fashions and identity formations through the media.

Few studies focus on the intersection of race, gender, and age in representations of youth...

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Top specs

  • Language French
  • Number of pages Number of pages 124
  • Cover Cover Soft
  • Year of publication Year of publication 2021
  • Publisher Publisher Editions Notre Savoir
Genre: Constructions & Building Works Culture Communication & Media
178 98 €
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Description & Specifications

Contemporary South African youth face political, racial, and economic inequalities. Despite this, "style surfing" dominates youth culture both locally and internationally. Young people are influenced by current fashions and identity formations through the media.

Few studies focus on the intersection of race, gender, and age in representations of youth consumer culture. This book analyzes four famous brands: Guess, Soviet, Diesel, and Levi's, in youth magazines. It uses social semiotics and critical discourse analysis to describe how the media construct sexualized identities of young people and how youth deconstruct advertising and reconstruct their own subjectivities.

Surprisingly, young people oppose the use of sex; instead, they prefer a Hip Hop identity. The research is situated among adolescent learners in suburban schools. This analysis should enrich critical media analysis and critical literacy in language and literacy classrooms.

The interaction of advertisements with specific audiences will be fascinating for scholars and researchers in education, cultural studies, marketing, and for the general public.

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Manufacturer Details

Warnings & Safety Information
Publisher
Editions Notre Savoir
Type
Constructions & Building Works, Culture, Communication & Media
Language
French
Subtitle
-
Cover
Soft
Number of Pages
124
Release Date
2/2021
Publication Date
2021
Dimensions
15x22 cm
ISBN-13
9786203284218

Important information

Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

178,98 €
Free to a Skroutz Point
or   1,00 €   shipping cost
3,50 €
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